Adairs is a leading specialty retailer of home furnishings in Australia with a national footprint of stores across a number of store formats. Our strategy is to present customers with a differentiated proposition, combining on-trend fashion products, quality staples, strong value and superior in-store customer service.
The Adairs’ product range currently includes categories such as bedlinen, bedding, towels, homewares, soft furnishings, children’s furnishings as well as occasional and bedroom furniture.
With vertically integrated product design, development, sourcing, distribution, and retail operations, approximately 90% of Adairs’ range is sold under its own private brands, with the other 10% of its range third party national brands. This business model is essential to Adairs’ differentiated product offer and customer value proposition. It enables Adairs to consistently deliver quality product, value and exclusive product to its stores on a frequent and regular basis.
Today Adairs has in excess of 160 stores across Australia in five physical store formats, comprising Adairs, Adairs Homemaker, Adairs Kids, UHR and Adairs Outlets. It also has a fast growing and profitable online store. Adairs has established a highly valued and important customer loyalty program called ‘Linen Lovers’. Under this program, members pay $19.95 for a two-year membership that provides access to lower prices in-store and online, access to exclusive offers and events and free delivery for online orders.
In recent years, the Senior Leadership Group has been broadened with significant investment in recruiting experienced and highly capable executives; particularly in the areas of product design and development, merchandise planning, IT and omni-channel marketing.
The broader Adairs team operate with a single purpose ‘It’s about the customer, always’.